ABBC x Praxyma: a Roundtable Discusison

On 24 September 2025, ABBC, in collaboration with Praxyma, a business development and strategy consultancy, hosted a roundtable discussion with Professor Javier Marcos, Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK.

Event

The session, based on Professor Marcos’s recent book High-Performing Key Account Manager, brought together our members to share ideas, experiences, and diverse perspectives on negotiation skills, sales, and account management. The discussion was highly interactive, encouraging participants to reflect on real-world challenges, exchange best practices, and explore practical strategies for managing and growing key accounts in increasingly complex environments. This rich exchange of insights created a highly engaging and thought-provoking dialogue, reinforcing the value of peer learning and collaborative discussion.

The book itself addresses a clear gap in the existing body of knowledge by offering a comprehensive and structured guide to developing the critical capabilities required for sustained success in a key account management role.

Looking forward to

ABBC remains dedicated to creating platforms that unite key voices from the business community and beyond, fostering meaningful collaboration and sustainable growth.
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