ABBC Member “Armbrok” rebrands as ROQ Capital

On April 29, a significant event for Armenia’s investment sector took place in Yerevan, as ABBC member company “Armbrok” officially presented its new brand identity, ROQ Capital. The rebranding event brought together around 300 partners, clients, and guests.

With over 30 years of experience, Armbrok has established itself as a trusted player in the Armenian securities market. This strong foundation has now supported its transformation into a more modern, accessible, and globally oriented company.

The new brand, ROQ Capital, reflects strength, stability, and growth opportunities. While the visual identity retains key elements such as the color red and the bull symbol, the overall brand language has been refreshed to align with international standards.

As part of the changes, “Glocal” has been rebranded as ROQ Funds, continuing its role in fund and asset management.

ROQ Capital also introduced key developments, including a new website (roqcapital.am) and the upcoming ROQ Markets app, which will provide fast access to global financial markets and AI-powered investment tools.

Under its new identity, ROQ Capital aims to deliver modern investment services and remain a trusted partner for both local and international investors.